Welcome toYour Christmas
LightingBusiness
Authentic conversations with the innovators and dreamers of the Gulf Coast (and beyond). Discover the mindset and journey behind success. Get ready to be inspired.
Meet Your Hosts
Get to know the passionate voices bringing you authentic conversations with Gulf Coast innovators and entrepreneurs.
Cory Adams
Serial Entrepreneur & Founder
Latest Episodes
Watch our full conversations with inspiring entrepreneurs, creators, and changemakers who are making a real difference in their communities.
14: Yard Signs, Door Knocking & Truck Wraps — What Works for Christmas Light Businesses?
Do yard signs, door knocking, and truck wraps actually work for a Christmas light business?
In Episode 14, Cory shares his experience with three old-school forms of local advertising that can still produce results. He talks about why yard signs have worked for him but can also make a company look cheap when they're used irresponsibly, why door knocking and door hangers can be effective around existing jobs, and why he believes every lighting company should have professionally branded trucks and trailers.
This episode is about more than getting your name in front of people. It's about marketing your Christmas light business in a way that gets attention without hurting the reputation of the company you're trying to build.
In This Episode- Do yard signs still work for Christmas light companies?
- Why Cory has mixed feelings about street and yard signs
- Using signs responsibly and following local rules
- Door knocking when you're just getting started
- Using door hangers around existing customers
- Why you shouldn't sneak into neighborhoods or ignore solicitation rules
- Turning every installation into an opportunity to reach the neighbors
- Why truck wraps are one of Cory's must-have marketing investments
- Using vehicle magnets when a full wrap isn't in the budget
- Why your trailer can be one of your best moving billboards
- Building visibility while still protecting your company's image
Website:
YourLightingBusiness.com
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Instagram: @c0ryadams
YouTube: Your Lighting Business
Free Facebook Community: Your Lighting Business
Podcast: Your Lighting Business
13: Best Marketing Practices for your Christmas Light Company using Google and SEO.
How do you get your Christmas light business to show up when customers are searching on Google?
Google has consistently been one of the best forms of advertising for Cory's lighting business. In this episode, Cory breaks down the difference between Google Ads and SEO, why both are important, and how your Google Business Profile and customer reviews can help you stand out in your local market.
This isn't an SEO masterclass. It's a simple, real-world look at what's worked for Cory and why he believes Christmas light businesses should start building their presence on Google long before the busy season begins.
In This Episode- Why Google has been Cory's most consistent source of advertising
- Google Ads vs. SEO: the simple difference
- Why Google search leads can be so valuable
- Using Google Ads to get found now
- Using SEO to build long-term visibility
- Why you should be doing both
- The importance of your Google Business Profile
- Why Google reviews matter
- Adding photos and keeping your profile updated
- Why you shouldn't wait until Christmas season to start
12: How I Gained 2,000 Followers in 15 Days Growing My Christmas Light Business
Can social media actually help grow a Christmas light business?
Just a few weeks after recording an episode about his frustrations with social media marketing, Cory gained around 2,000 new followers in just 15 days.
In this episode, Cory gives an honest, off-the-cuff update on what changed. He talks about creating The Office-style content, improving hooks, posting consistently, showing more personality, and learning to stop overthinking every post.
This isn't a formula for going viral or a promise that the same strategy will work for everyone. It's a real-time look at what's currently working, what's still frustrating, and what Cory is learning about using social media to market and grow a Christmas lighting business.
In This Episode- How Cory gained 2,000 followers in about 15 days
- Social media marketing for a Christmas light business
- Why The Office-style videos started gaining traction
- Creating better hooks and more entertaining content
- Consistency vs. chasing viral videos
- Why some posts still completely flop
- The challenge of turning followers into actual customers
- Not obsessing over views and analytics
- What Cory plans to keep doing moving forward
- Why sometimes you have to keep posting before something finally clicks
About Your Christmas Light Business
About The Podcast
Your Lighting Business is the podcast for Christmas light business owners, Christmas light installers, and home service entrepreneurs who want to start, grow, and scale a successful Christmas light business.
Hosted by Cory Adams, owner of Paradise Lights in Naples, Florida, this podcast shares real-world strategies for pricing, marketing, hiring, employee management, business systems, customer retention, leadership, and growing a profitable Christmas lighting company. You'll also learn how to stay busy year-round with additional lighting and home services, avoid common mistakes, and build a business that runs smoother with less stress.
Whether you're starting your first Christmas light business or looking to grow an established Christmas lighting company, each episode is packed with practical advice, honest lessons, and proven ideas you can apply to your own business.
If you're ready to build a better Christmas light business, you're in the right place.
About Cory Adams
Serial entrepreneur, Paradise Lights founder, and your host bringing you authentic conversations with the region's most inspiring leaders. Originally from Kansas City and now a passionate resident of Naples, Cory combines business experience with genuine curiosity.
“Real Talk. Real People. Real Brighter.”
Our Mission
Our mission is simple: showcase the effort behind success, the mindset that drives achievement, and the pivotal moments that define extraordinary journeys.
Find Your Inspiration Here
What our listeners say and the wisdom we share
What Our Listeners Tell Us
“Your Christmas Light Business has become my favorite podcast to start the week. The stories are so real and motivating. Thank you Cory!”
Laura P.
Fort Myers listener
“Amazing guests and conversations that really make you think. I learn something new and feel inspired after each episode.”
David R.
entrepreneur and listener
“I love how Cory brings out the best in his guests. It's refreshing to hear about the real 'hustle' and not just superficial successes.”
Samantha B.
content creator
Featured Quotes
“True success isn't avoiding failures, it's learning to get up one more time with more determination.”— Cory Adams, Your Christmas Light Business
“Your community is your greatest asset. Invest in it and it will return to you tenfold.”— Inspired by the 'Coastal Bites' episode
“Passion is the engine, but discipline is the map that gets you to your destination.”— Inspired by Elena Vasco's episode